Pierre Monnard's heartwarming dramedy HELLO BETTY tells the inspiring true story of Emmi Creola, the visionary advertising pioneer behind Switzerland’s most beloved culinary icon.
Zurich, 1956. Overlooked in a male-dominated agency, talented copywriter Emmi (Sarah Spale) seizes her moment by inventing “Betty Bossi” - the ideal Swiss housewife -to promote a client’s food products. What begins as a clever campaign quickly becomes a nationwide sensation, propelling Betty into the public imagination and Emmi into an unexpected spotlight. But as the line between creator and creation blurs, Emmi finds herself struggling to balance the expectations of her public persona with her roles as a wife, mother, and the face behind a phenomenon.
Warm, witty and rich in mid-century detail, HELLO BETTY captures a society on the brink of change, as one woman contends with ambition, identity and the unexpected consequences of a brilliant idea. A cultural icon is born, but at what price?